JOB DESCRIPTION

JOB TITLE: Marketing Manager

REPORTS TO: Sales & Hospitality Director

THIS IS A SALARIED, FULL TIME POSITION WITH BENEFITS.

JOB SUMMARY:

This is a position requiring a unique combination of personality, expertise, efficiency, and a deep understanding of the Bristol voice and brand. The Marketing Manager will work closely with and report to the Director of Sales & Hospitality to cultivate and maintain the Bristol brand and further the presence of Bristol Brewing on site, in the marketplace, and in the digital space, through digital marketing, social media, POS development and sales team support, and event promotion, planning, and execution. The ideal candidate for this position will be a hard worker with a high degree of professionalism who also enjoys some levity at the office. An appreciation for the benefits of a not-quite-corporate environment will go a long way—if paired with a tolerance for the challenges that go along with being small and often grass roots in nature.

Compensation: $40,000–$55,000

JOB DUTIES:

Marketing Management
○ Communicate frequently and openly across the brewery and with external partners to verify and
support the consistent and authentic representation of the Bristol brand and voice
○ Execute a wide variety of marketing projects for the Bristol sales team, the Bristol Pub, Spark, and
onsite events, in coordination with external designers
○ Develop creative concepts and write copy as needed
○ Work closely with external marketing agency to strategically and creatively develop advertising
campaigns that are on brand and achieve marketing goals
○ Keep WordPress websites current by updating beers, menus (Spark BBQ and Bristol Pub),
employees, events, etc.
○ Respond to reviews and maintain Google presence online
○ Create monthly newsletter for email subscribers
○ Write beer descriptions for new beers based on tasting and input meeting with head brewer
○ Train and collaborate with Amanda on development of beer names, logos, and package design and
printing, transitioning to full responsibility when ready
○ Closely examine project proofs for accuracy, requesting backup proofing from Director of Sales &
Hospitality on projects of significant cost or complexity, and approve or request changes
○ Coordinate with vendors and suppliers as needed
○ Attend beer releases and other events to collect photography content for social media and other
purposes
○ Occasional errands for job completion (i.e. pickup of completed marketing jobs)
○ Attend weekly meeting with Director of Sales and Hospitality

○ Attend monthly meeting with marketing agency
○ Attend weekly sales/marketing meeting
○ Attend monthly all-staff meeting, sharing marketing updates
○ Maintain a list of local/regional media editorial calendars and submit listings for Bristol events

Social Media Management and Content Creation
○ Near-daily posts to Bristol social media pages (primarily Instagram and Facebook, occasional content
for YouTube)
○ Create unique content that positively contributes to Bristol Brand and conveys authentic personality of
Bristol (i.e. reels, posts, stories)
○ Maintain and execute a social media posting schedule consistent with marketing goals
○ Respond to direct messages, comments, and inquiries from followers
○ Interact with postings from other local businesses
○ Repost fan/customer stories and content
○ Update product photography for Shopify and social media

Onsite Event Assistance and Execution
○ Plan and execute on-site events for Bristol and Ivywild School in coordination with the Director of
Sales & Hospitality and Ivywild Events Manager
○ Coordinate with vendors, suppliers, and rental partners
○ Coordinate registration and ticketing of events
○ Attend regular planning meetings leading up to major events

Financials and Planning
○ Work with Director of Sales & Hospitality to review the marketing budget consistently to track
spending and keep marketing and sales in alignment
○ Work with Director of Sales & Hospitality, helping to maintain alignment between sales and marketing
with annual plans and larger sales and marketing initiatives

SKILLS AND QUALIFICATIONS:

● Bachelor’s degree in marketing, Digital Media, Communications, Business, or other related field
● Candidates with lesser degree plus equivalent experience will also be considered
● Demonstrated experience managing social media for a company/brand for 1+ years
● Passion/curiosity for craft beer and basic knowledge of craft beer industry
● Excellent communication skills – written, spoken, and visual
● Strong writing skills with close attention to detail and accuracy
● Proficiency in Google Workspace (or equivalent knowledge of Excel and Word)
● Experience in craft beer/alcohol industry a PLUS
● Graphic design skills a PLUS
● Familiarity with programs such as WordPress, Shopify, and MailChimp a PLUS

IF INTERESTED:
Please email Kortney Reyes at kortneyr@bristolbrewing.com with your resume, availability and answers to the questions below. (Please don’t skip these!)

1. Why would you like to work for Bristol Brewing Co.?
2. What is your favorite beer and why?
3. What are you passionate about outside of work?